Siemens iQ700 launch event at sky100
On the 28th October 2015, BSH Hong Kong proudly introduced “A less ordinary time journey” to present the all brand-new iQ700 built-in appliance range to more than 120 guests and 30 media at sky100 Hong Kong on the 100th floor of International Commerce Centre (ICC, the second- tallest skyscraper in Hong Kong).
Taking the elevator from the 1st to 100th floor in 60 seconds, the guests experienced the speed to reach the reception of ceremony. Guests then traveled through a time tunnel to the exhibition hall with the first scene at sight being the splendid panorama view of this metropolitan city on both sides of the Victoria Harbour.
With a kick-off introduction speech by the Master of Ceremony, Ms. Rabeea Yeung. Ms. Jeffina Yeung , Head of Marketing lead in a remarkable branding speech.
Mr. Jacky Yu, Chief Executive Officer; Mr. Roy Chan, Chief Finance Officer; Ms. Jeffina Yeung, Head of Marketing; Ms. Yvonne Tsai, Head of Project Business; Ms. Amy Leung, Senior Channel Sales Manager of Kitchen Retail; Ms. Mavis Tan, Head of Category Management, were then joined on-stage to officiate the launch of Siemens iQ700 built-in appliance range.
After the unveiling ceremony, Ms. Mavis Tan conducted an exceptional product presentation which amazed every guest with the refined outlook of the range showcasing the perfect built-in design concept and numerous market-leading features.The iQ700 range simply affected all the presence.
When it came to the centric highlight of the event, our first Siemens iQ700 Celebrity user, Ms. Amy Kwok, the Champion of former Miss Hong Kong, wowed all the guests and came onto the stage to share her excitement of opting for the iQ700 appliances and her wonderful cooking experiences at home. Siemens home appliances’ all-time fan, the celebrity chef, Mr. Jacky Yu, was also joined on-stage to share his cooking tips with the A-listed star, Ms. Amy Kwok.
After the toasting session, there were more waiting for the guests off stage for media interviews.
All eyes were also on the five spectacular product display booths showcasing different product features and alignments. Professional chef Stefan Herzog demonstrated a live cooking by using different cooking programmes and innovative functions at one booth and the professional pastry chefs performed a less ordinary dessert art show at the other throughout the evening.
The Siemens iQ700 launch campaign in Hong Kong has been a great success. We are more than ready to create more exciting possiblities - For a life less ordinary.