The introduction of home appliances irrevocably changed the way households were run around the world. And from the beginning of the 20th century, Siemens not only pioneered breakthrough technologies in home appliances, but has always been one step ahead. Always anticipating the need of the consumer and delivering solutions that made life simpler, more efficient, and extraordinary.
The 00s: The age of Networking.
IoT, the Internet of Things, has transformed our networking capabilities. Physical distance has become irrelevant. We can live on different sides of the planet, and have meaningful face-to-face conversations. Our devices no longer simply communicate with us, they communicate with each other.
The 80s: The Age of Intelligence.
Introduced in 1979, the Walkman revolutionised the way technology was used. It could be enjoyed on the move and keep up with the fast pace of life people were becoming accustomed to. As technology evolved, home appliances needed to keep up too. With that, the era of intelligent technology was born. Having a one-way relationship with your appliance, was coming to an end. Instead, home appliances started taking part in the conversation, giving you helpful tips throughout the user experience.
The 70s: The Age of Automation.
Launched in 1976, the Atari game console was the first of its kind that allowed for ROM cartridges. An array of games were thereby made accessible, automatically. Likewise, when it came to usability, home appliances were still mostly being operated manually. However, this process was soon to be transformed by automated functionalities. And Siemens home appliances proudly lead the way. This was a game-changer for households around the world that made the seemingly impossible, possible.
The 30s: The Age of Optimisation.
In 1928 le Corbusier created the Ultimate Chaise longue, which took relaxation to the next level, through an optimised yet sleek design. During this time, appliances had successfully transitioned from traditionally being found in factories, to being in homes. Which meant that the focus had changed from making them viable for households, to optimising them. This included making the design sleeker, and the appliance more energy efficient.
The 20s: The Age of Mechanisation.
In the beginning of the 20th century, the introduction of the typewriter meant the mechanisation of writing, traditionally only possible by hand. Likewise, refrigerators, cookers and washing machines were appliances that traditionally belonged in factories and industrial environments. The fact that they were being developed to be used at home, introduced an age of empowerment through mechanisation that was unheard of. The 1920s also introduced electricity to homes all over the world, spurring on this age of technological independence.